Apple has released a new ad focusing entirely on the Camera Control feature of the iPhone 16 series, which debuted last month. This feature, although humorously not referred to as a “button” by Apple, is one of the standout innovations across all four iPhone 16 models.
The ad showcases the various functions of the Camera Control, such as adjusting zoom, exposure, and tones, and, of course, taking photos. The slogan for the campaign is “Never miss a shot,” emphasizing the ease and speed of using Camera Control to capture the perfect moment.
Interestingly, despite the feature being available on all iPhone 16 models, the ad spotlights the iPhone 16 Pro. The ad ends with a T-Mobile logo, hinting at a collaboration, although it was posted on Apple’s official YouTube channel.
