In 2025, Honor achieved a significant milestone by shipping over 71 million smartphones, marking a record high for the company. This impressive figure represents a 50% year-over-year growth in shipments, reflecting the brand’s rapid expansion in the global market. Notably, 10 million of these shipments were flagship devices, contributing to the company’s strong performance.
What sets Honor’s success apart is its growing presence outside of China. In 2025, Honor reported that 50% of its smartphone sales came from overseas markets, a clear indication of its global reach. The Magic7 series played a key role in this achievement, driving the brand’s growth across regions.
Honor has firmly established itself in 17 markets, including Latin America, the Middle East, and Africa, where it holds a 10% market share. The brand is particularly dominant in Malaysia, where it leads the market with an 18% share in smartphones and 30% in tablets.
The Road Ahead: AI and Honor Alpha Strategy
Looking to the future, Honor is focusing on AI and its Honor Alpha strategy, which will see the company investing over $10 billion in AI products over the next five years. These investments will include AI-enhanced smartphones, PCs, tablets, and wearables, positioning Honor as a tech innovator in the years to come.
Honor’s success in 2025 is a testament to its strategic investments and commitment to user-centric, high-end devices. With the brand’s ambitious plans for 2026, which include expanding its AI capabilities and continuing its global expansion, Honor is poised to reach even more significant milestones in the coming years.
