Ferrari has unveiled a stunning new version of its 12Cilindri, known as the Tailor Made edition, which draws creative inspiration from South Korean culture. This special edition marks a unique collaboration between Ferrari’s Styling Centre, four young South Korean artists, and the creative direction of Cool Hunting’s JaeEun “Jane” Lee. The project spanned three continents, bringing together Asia, Europe, and North America to deliver a luxury car that blends tradition with modern flair.
The most striking feature of the Tailor Made 12Cilindri is its exterior paint, which is deeply influenced by Korean heritage. The green hues of Celadon ceramics, combined with the vibrant neon lights of Seoul, are reflected in an iridescent finish that shifts from green to violet, with subtle blue highlights. This color scheme aligns with the latest Car Design News CMF survey, which highlights Asia’s preference for metallic finishes. Metallic tones have emerged as a dominant theme, particularly in the luxury and premium segments.
Innovative Materials and Techniques for a Unique Look
The design process for this one-of-a-kind Ferrari involved innovative techniques and materials that not only reflect Korean art but also push the boundaries of automotive design. Ferrari’s design experts, in collaboration with the artists, created a finish that brings the iconic 12Cilindri to life in a way never seen before, blending cultural inspirations with Ferrari’s timeless performance and style.
The Tailor Made 12Cilindri isn’t just about visual appeal—it’s a testament to Ferrari’s commitment to pushing creative boundaries and maintaining its leadership in the automotive world. This collaboration with South Korean artists highlights Ferrari’s dedication to incorporating global influences into their designs, ensuring that their vehicles remain at the forefront of luxury, craftsmanship, and innovation.
