Snapchat is taking your wrist by storm! On June 5, 2025, the social media giant launched a new watchOS app for Apple Watch, making it easier than ever to stay connected. Whether you’re running or meeting a friend, you can now reply to Snapchat messages right from your wrist. Here’s why this is a big deal, according to TechCrunch.
Snap and Reply on Your Apple Watch
The new Snapchat Apple Watch app lets you preview incoming messages and respond using a keyboard, Scribble, Dictation, or even an emoji. Imagine texting “I’m here!” at a restaurant or sending a quick reply mid-jog—all without pulling out your phone. While you could already see Snapchat notifications on your Apple Watch, responding was impossible until now. This update makes chatting seamless and fast.
Snapchat’s Multi-Device Mission
Snapchat’s goal is to be everywhere you are. The app already works on phones, tablets, and web browsers, and now it’s conquering wearables. Snap’s blog post highlights their push to make Snapchat accessible across all devices, saying, “Our community loves using Snapchat across surfaces, and this builds on that commitment.” Unlike rivals like Facebook Messenger and WhatsApp, Snapchat is leading the pack with a dedicated watchOS app.
A Shift for Snap
This move is a surprise, given Snap CEO Evan Spiegel once downplayed the Apple Watch’s small screen for viewing snaps. Now, the focus is on quick messaging, not photos or videos, making the app perfect for on-the-go replies. It’s a smart pivot to keep Snapchat relevant in a crowded social media space.
Why It Matters
The Snapchat Apple Watch app gives users more ways to stay connected, outpacing competitors and enhancing the wearable experience. As Snapchat expands its reach, this update could set the standard for social apps on smartwatches.